Project Description
One of my first incursions into the nonprofit world, the United Planning Organization, is a community action agency that unites low-income residents of D.C. to social services, and job training opportunities. I was tasked to create a new modern web interface that features more interactive features to engage our target audience.
Because of my strong background in the financial industry I have been tasked to create many campaigns that spanned different mediums. Above is a sample of a few that span both printed and digital media. During my tenure at UPO I developed targeted e-mail and social media campaigns to increase engagement and donations for two key initiatives, resulting in a 21% increase over previous years.
